How to Achieve Results with Landing Pages

For business success, we know that a website needs to be uniquely branded. We easily recognize brands and some of those elements. Not as well-known are two website elements; the difference between home pages and landing pages. What is the difference? And why is it important to have effective home and landing pages? Before we answer that question, let’s define what they are.

Home Page

A home page is what viewers see when they first… Read more »


Website Branding: First Impressions Count

In a business or personal setting, we all strive to make good first impressions. This is followed by lasting ones that we hope will develop into long-term business or personal relationships.A recent study indicated that it takes only one-tenth of a second to form first impressions about a person. Websites are perhaps judged even more quickly. To immediately catch the eyes of someone browsing your website, Serff Creative Group recommends the following:

Branding, Graphics… Read more »


Is your site ready to compete in the mobile market?

So, you have a great looking site and have worked hard to gain visibility on the web. You don’t live under a rock and have noticed that the world around you are all on their smartphones. How do we take advantage of the shifting market and what aspects are important to creating an engaging mobile site? The Impact of Bounce Rate Though you may have a stellar website, if it does not function well on… Read more »