When done right, marketing through video can be more impactful than even your greatest print material or compelling online image.
It’s immersive nature can capture your intended audience and deepen brand recognition more than any other online means.
Here are six tips to help you think through a compelling video for your business.
1. DEFINE CLEAR GOALS
Will your video be used to highlight services you provide, educate them on products you offer, or build anticipation for an upcoming event? Your goals will inform the next steps of a well-organized plan, from the timeline to shooting footage and promoting your video. Set goals for after the video is released, such as likes, shares, watch time, click-through rates, view demographics, and traffic sources for how your audience find your video.
2. TARGET YOUR IDEAL AUDIENCE
Who are the customers that you to reach? How do they access your products, and what services are they seeking? Where do they engage with media in their normal, everyday lives? Identifying who, how, what, and where will direct the content and messaging for your video. Make it relevant to specific customers, industries, and spaces where they are viewing videos for companies like yours.
3. UTILIZE STORYTELLING
Create a compelling story that weaves together your brand values, impactful visuals, and an intriguing storyline that resonates with your intended audience. Choosing the right music and voiceovers can take your story from engaging to unforgettable.
4. KEEP IT CONCISE
Your messaging should be focused, deliberate, and to the point. There is nothing worse than losing the viewer’s attention with a video that’s too long or overwhelms them with too much information. Short and sweet will always have the greatest impact.
5. CREATIVE A CAPTIVATING BEGINNING
Studies show the first 8.25 seconds of your video are crucial. Be calculated with this critical opening content in order to grab the viewers attention and keep them engaged.
6. PLAN YOUR VIDEO PROMOTION
Successful videos are anticipated before their release. The more media channels you can utilize, the better. We recommend our clients consider hosting videos on YouTube and/or Vimeo to increase their search findings. Share them on social media platforms that you’re already using for your business, such as Instagram, Facebook, Twitter, LinkedIn, and others. A targeted email campaign to your current list will generate excitement as you celebrate the release of your video and encourage sharing to grow your list over time. Lastly, plan to celebrate your success!
Our creative team is here to help you reach your targeted audience, define your goals, build your script, develop a compelling and concise storyline, capture your footage, and edit your videos.
Here are two recent client showcases to give you an idea of what we can create for your company through short promotional and product videos. Click below to view the details.
