Project Overview

CHALLENGE

The Society for Mining, Metallurgy & Exploration (SME) was looking to promote their annual live events for their members in a way that would generate excitement, draw greater attendance, and appeal to the greater mining industry.

RESULTS

Our creative team helped create a compelling storyline through custom on-site visuals, photography, and on-location videography. We matched the visuals with inspiring background music and voice-over talent of Bruce Abels of Ready, Willing & Abels, which added to the anticipation for the event. The teaser our team created became their most-viewed video on YouTube and increased registration numbers. Together, we not only achieved the goal of generating excitement for their annual events but also strengthened their online brand and reputation in the mining industry.