5 Year End Marketing Tips to Start 2019 Off Right
Fast forward a couple of months – it’s January 1, 2019 and you’re excited to start the new year for your business. Maybe you’re eager to build on the success…
Creating the Right Trade Show Experience
When you think of trade shows you attended, which ones were the most valuable and why? It might be because you were drawn into the booth by the attractive design,…
Generate More Leads by Promoting Your Trade Booth
“After a while, they all just blurred together.” These were the words I heard from a prospective client when I asked him what he thought of a recent trade show…
How to Achieve Results with Landing Pages
For business success, we know that a website needs to be uniquely branded. We easily recognize brands and some of those elements. Not as well-known are two website elements; the…
Measuring the Value of Your Company’s Branding
Pretend you’re the CMO of “Big Company X” and over the last several weeks you and your marketing team have worked overtime to prepare the marketing plan and strategy for…
Creating a Marketing Plan
No business owner ever decided one day, without any forethought or planning to open their business in hopes that it would succeed. Or if they did, the likelihood of its…
Why Businesses Need Strong Logos as a Piece of Their Marketing Strategies
As a small business owner, whether you’re an expert marketer or someone who dabbles in it, you know the importance of appropriately branding and marketing your business. The branding and…
How Graphics Contribute to Your Brand Visibility
Best-selling, branding and marketing expert, and author, Martin Lindstrom, once communicated the importance of having a smashable brand. This term dates back to 1915 when the Coca-Cola Company asked designers…
Creating Connections with Personas
Marketing can be very complex. The thought process of getting the right message to the right person at the right time on the right medium can be overwhelming. This complexity…
Website Branding: First Impressions Count
In a business or personal setting, we all strive to make good first impressions. This is followed by lasting ones that we hope will develop into long-term business or personal…