Branding – Serff Creative Group, Denver, CO

Fast forward a couple of months – it’s January 1, 2019 and you’re excited to start the new year for your business. Maybe you’re eager to build on the success…

Creating the Right Trade Show Experience

August 28, 2018

When you think of trade shows you attended, which ones were the most valuable and why? It might be because you were drawn into the booth by the attractive design,…

Generate More Leads by Promoting Your Trade Booth

July 3, 2018

“After a while, they all just blurred together.” These were the words I heard from a prospective client when I asked him what he thought of a recent trade show…

How to Achieve Results with Landing Pages

May 17, 2018

Branding, Design, Website

For business success, we know that a website needs to be uniquely branded. We easily recognize brands and some of those elements. Not as well-known are two website elements; the…

Measuring the Value of Your Company’s Branding

April 5, 2018

Pretend you’re the CMO of “Big Company X” and over the last several weeks you and your marketing team have worked overtime to prepare the marketing plan and strategy for…

Creating a Marketing Plan

February 15, 2018

No business owner ever decided one day, without any forethought or planning to open their business in hopes that it would succeed. Or if they did, the likelihood of its…

Why Businesses Need Strong Logos as a Piece of Their Marketing Strategies

January 30, 2018

As a small business owner, whether you’re an expert marketer or someone who dabbles in it, you know the importance of appropriately branding and marketing your business. The branding and…

How Graphics Contribute to Your Brand Visibility

December 21, 2017

Branding, Design

Best-selling, branding and marketing expert, and author, Martin Lindstrom, once communicated the importance of having a smashable brand. This term dates back to 1915 when the Coca-Cola Company asked designers…

Creating Connections with Personas

November 9, 2017