Building Your Brand Identity
Corporate Identity Development
with Your Customer in Mind
A strong corporate brand identity
is a valuable asset for a business.
A representation of your company’s reputation, values, purpose and strengths, your brand can be used to solidify these concepts in the minds of customers—and the employees who serve them. A compelling brand is the foundation for a successful marketing strategy, as it can be carried across both traditional and online media to build a base of loyal customers.
To develop a powerful brand, it must be presented consistently across all communication channels. Serff Creative has the expertise to create printed materials, including brochures, direct mail marketing creative, trade show displays, and packaging design. We also have expertise with electronic media, including web design, web banner ads, email design, and video creation.
Rely on Serff Creative Group to capture the vision and passion you have for your business
and to build a brand identity that addresses the true needs of your customers.
Our creative process includes:
Getting Started. In the Vision Meeting, we discuss the needs of your company from a marketing standpoint. We want to hear from you about your strengths and weaknesses and how a customer would benefit from your product or services.
Analysis and Recommendations. After researching your industry and your company’s standing in its marketplace, we recommend how to improve awareness of your company. Our action plan will include advice on specific projects to focus on and a process for achieving your goals.
Creative and Strategic Plan. We map out timetables and parameters for each project in the plan, so we can meet your expectations for timely completion.
Design and Creation. This is a very collaborative stage that allows us to work with clients to begin the visual process. We collect images and create graphic designs and layouts for client approval.
Completion and Implementation. Once all elements of a project have been approved, Serff Creative takes care of everything needed to bring the design to life. We interface with top quality printers and online web development and Internet marketing specialists to put your new corporate identity to work.