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Branding Tips Blog
6 Tips to Effective Video Marketing
When done right, marketing through video can be more impactful than even your greatest print material or compelling online image. It’s immersive nature can capture your intended audience and deepen brand recognition more than any other online means. Here are six tips...
2022 Local Excellence Award Winner by UpCity
Serff Creative Group Announced as a 2022 Local Excellence Award Winner by UpCity! For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to...
What is Content Marketing?
Think of it as a river that has carved its way through the landscape. Beginning at its source, it forms the most efficient path to reach its final destination with the greatest energy. HOW CAN IT HELP MY BUSINESS? In the same way, a deliberate content marketing...
5 Tips for B2B Social Media Success
Stay connected using social media best practices (and create happy customers!) One thing is sure about today’s changing business climate - we need to stay connected with each other, and in B2B marketing, that’s just as important. We hope the video below gives you some...
Tips for B2B Marketing Success in Today’s Economy
Are you challenged for being seen online as an authority in the marketplace for your business? With all of the different marketing channels for print and online advertising, it can be difficult to stay in front of prospects and clients in the B2B space for the digital...
5 Steps to Improving Customer Engagement with Your Homepage Design
You have built your company website with great expectations and aspirations. Many companies miss the mark when it comes to engaging their customers – especially on their homepage. You only have seconds to grab their attention before they move onto a competitor's...
Our Top 5 Marketing Tips to Grow Your Business
How will you use marketing to grow your business? Hopefully, you’re as excited about marketing as we are. If you could use some tips and tweaks to freshen your approach, or even if you need to start your marketing planning from scratch, we can help. Here are our top 5...
Creating the Right Trade Show Experience
When you think of trade shows you attended, which ones were the most valuable and why? It might be because you were drawn into the booth by the attractive design, signage leading you to the booth, and/or advanced publicity. Part of that positive experience may include...
Generate More Leads by Promoting Your Trade Booth
“After a while, they all just blurred together.” These were the words I heard from a prospective client when I asked him what he thought of a recent trade show he attended. Hopefully, you won’t ever hear that from your client if you ask about your booth. How does your...
Measuring the Value of Your Company’s Branding
Pretend you’re the CMO of “Big Company X” and over the last several weeks you and your marketing team have worked overtime to prepare the marketing plan and strategy for the next fiscal year. Then the day comes for you to present your plan to your fellow C-suite...
Creating a Marketing Plan
No business owner ever decided one day, without any forethought or planning to open their business in hopes that it would succeed. Or if they did, the likelihood of its success would be very slim. Business owners know that it takes months, sometimes years of planning...