Brand Development Tips |

How to Achieve Results with Landing Pages

For business success, we know that a website needs to be uniquely branded. We easily recognize brands and some of those elements. Not as well-known are two website elements; the…

Measuring the Value of Your Company’s Branding

Pretend you’re the CMO of “Big Company X” and over the last several weeks you and your marketing team have worked overtime to prepare the marketing plan and strategy for…

Creating a Marketing Plan

No business owner ever decided one day, without any forethought or planning to open their business in hopes that it would succeed. Or if they did, the likelihood of its…

Why Businesses Need Strong Logos as a Piece of Their Marketing Strategies

As a small business owner, whether you’re an expert marketer or someone who dabbles in it, you know the importance of appropriately branding and marketing your business. The branding and…

How Graphics Contribute to Your Brand Visibility

Branding, Design

Best-selling, branding and marketing expert, and author, Martin Lindstrom, once communicated the importance of having a smashable brand. This term dates back to 1915 when the Coca-Cola Company asked designers…

Creating Connections with Personas

Branding, Marketing

Marketing can be very complex. The thought process of getting the right message to the right person at the right time on the right medium can be overwhelming. This complexity…

Website Branding: First Impressions Count

Branding, Marketing, Websites

In a business or personal setting, we all strive to make good first impressions. This is followed by lasting ones that we hope will develop into long-term business or personal…

Tradeshow Marketing and Branding

Branding, Marketing, Trade Shows

STAND OUT IN THE CROWD BEFORE, DURING, AND AFTER A routine business development effort is participation in trade shows where many small businesses use this tactic to generate prospects. One…

Creating and Maintaining Brand Consistency on Social Media

Branding, Marketing, Social Media

At some point, we’ve probably all seen one or more variations of the marketing pie-chart. It is a perfectly rounded image with your customer at the center. Representing various pieces of…