A routine business development effort is participation in tradeshows where many small businesses use this tactic to generate prospects. One positive side of the tradeshow equation is that it can be a terrific way to give your brand and business the exposure it needs. On the other side of the equation, tradeshows can be very expensive! With the understanding that you have… Read more »
At some point, we’ve probably all seen one or more variations of the marketing pie-chart. It is a perfectly rounded image with your customer at the center. Representing various pieces of the pie are the marketing channels with social media being one of them. This pie-chart image is designed to convey brand consistency across all channels. This insures that your customers will have a similar brand experience regardless of the channel that reaches him or her. The social… Read more »
A NEW workshop series to help grow your business from AME and Serff Creative Group, Inc. Join us for a morning workshop to help you understand and develop your content marketing plan for YOUR business. You will examine the many aspects of how brand consistency, multichannel marketing, and strategic planning in your business will help increase the success of your… Read more »
In the maze of marketing terms and channels, it is easy to get lost in the many possible options to appropriately and strategically market your brand. Yet actionable steps are necessary to effectively do so, and in this case, using the available multiple marketing channels. In this brief article, we’ll look at what multichannel marketing is, a good example… Read more »
What helps the general public identify the distinctive products or services of a company? A logo can help establish the initial impression of what catches a customer’s eyes. Yet, it’s not just a logo or about your company’s identity. Your brand must convey the true nature of who you are through many aspects of the company by your brand awareness. Branding is what people think of first that sticks in their mind, of what your… Read more »
Effective branding of your company is holding true to the core values of what you are passionate about, the values you stand for, and what makes you unique from others in the marketplace. Showing this across all advertising platforms consistently will build your brand in a strong way.
When people recognize your brand as yours. This does not necessarily mean they prefer your brand, attach a high value to it, or associate any… Read more »
Where do you feel you stand in the marketplace as a viable brand with the services and products you offer? Do your customers understand and see value of working with your company? Your branding should reflect your vision and passion of your company. If your business is doing well, have you seen areas where you could improve your efforts in your brand awareness to attract more business? A periodic review… Read more »
Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice. Below are some of the benefits of a professionally designed logo and identity system: (more…)
“Personality begins where comparison ends” – Karl Lagerfeld
As a business, how many times have you looked at your competition and tried to set yourself apart? We do it all the time; we see an ad in a magazine, a commercial on TV and think “Oh, that’s good. We should do something like that.” The trouble is, we are constantly striving to be like the competition. If we take a step back, we… Read more »
Colorado FireBreak is a company who are passionate about offering an innovative fire protection systems to cover your home and property in the event of a wildfire. (more…)
See how Serff Creative Group can help ignite your vision.
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