Are you challenged for being seen online as an authority in the marketplace for your business? With all of the different marketing channels for print and online advertising, it can…
You have built your company website with great expectations and aspirations. Many companies miss the mark when it comes to engaging their customers – especially on their homepage. You only have seconds…
How will you use marketing to grow your business? Hopefully you’re as excited about marketing as we are. If you could use some tips and tweaks to freshen your approach…
When you think of trade shows you attended, which ones were the most valuable and why? It might be because you were drawn into the booth by the attractive design,…
“After a while, they all just blurred together.” These were the words I heard from a prospective client when I asked him what he thought of a recent trade show…
For business success, we know that a website needs to be uniquely branded. We easily recognize brands and some of those elements. Not as well-known are two website elements; the…
Pretend you’re the CMO of “Big Company X” and over the last several weeks you and your marketing team have worked overtime to prepare the marketing plan and strategy for…
No business owner ever decided one day, without any forethought or planning to open their business in hopes that it would succeed. Or if they did, the likelihood of its…
As a small business owner, whether you’re an expert marketer or someone who dabbles in it, you know the importance of appropriately branding and marketing your business. The branding and…
Best-selling, branding and marketing expert, and author, Martin Lindstrom, once communicated the importance of having a smashable brand. This term dates back to 1915 when the Coca-Cola Company asked designers…
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