Creating the Right Trade Show Experience

When you think of trade shows you attended, which ones were the most valuable and why? It might be because you were drawn into the booth by the attractive design, signage leading you to the booth, and/or advance publicity. Part of that positive experience may include the personnel manning the booth who engaged you while you were there. You probably remember the booth because of the follow up after the show. On the other… Read more »

Generate More Leads by Promoting Your Trade Booth

“After a while, they all just blurred together.” These were the words I heard from a prospective client when I asked him what he thought of a recent trade show he attended. Hopefully, you won’t ever hear that from your client if you ask about your booth. How does your company not become a blur and just blend in with all the other booths? Part of this answer lies in the pre-show marketing.  

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