Marketing can be very complex. The thought process of getting the right message to the right person at the right time on the right medium can be overwhelming. This complexity grows when you think about tailoring your marketing efforts to specific individuals, known as personas. If you are overwhelmed with adding yet another piece to the marketing puzzle, don’t be. Developing and implementing the basics of personas into your marketing efforts is quite simple. … Read more »
In a business or personal setting, we all strive to make good first impressions. This is followed by lasting ones that we hope will develop into long-term business or personal relationships.A recent study indicated that it takes only one-tenth of a second to form first impressions about a person. Websites are perhaps judged even more quickly. To immediately catch the eyes of someone browsing your website, Serff Creative Group recommends the following:
Branding, Graphics… Read more »
Stand out in the crowd before, during and after
A routine business development effort is participation in tradeshows where many small businesses use this tactic to generate prospects. One positive side of the tradeshow equation is that it can be a terrific way to give your brand and business the exposure it needs. On the other side of the equation, tradeshows can be very expensive! With the understanding that you have… Read more »
At some point, we’ve probably all seen one or more variations of the marketing pie-chart. It is a perfectly rounded image with your customer at the center. Representing various pieces of the pie are the marketing channels with social media being one of them. This pie-chart image is designed to convey brand consistency across all channels. This insures that your customers will have a similar brand experience regardless of the channel that reaches him or her. The social… Read more »
Join Us May 18, 2017 from 9:30 am – 12:45 pm
A NEW workshop series to help grow your business from AME and Serff Creative Group, Inc. Join us for a morning workshop to help you understand and develop your content marketing plan for YOUR business. You will examine the many aspects of how brand consistency, multichannel marketing, and strategic planning in your business will help increase the success of your… Read more »
Are you using Multichannel Marketing to get results for success?
Multichannel Marketing in a Nutshell
In the maze of marketing terms and channels, it is easy to get lost in the many possible options to appropriately and strategically market your brand. Yet actionable steps are necessary to effectively do so, and in this case, using the available multiple marketing channels. In this brief article, we’ll look at what multichannel marketing is, a good example… Read more »
What helps the general public identify the distinctive products or services of a company? A logo can help establish the initial impression of what catches a customer’s eyes. Yet, it’s not just a logo or about your company’s identity. Your brand must convey the true nature of who you are through many aspects of the company by your brand awareness. Branding is what people think of first that sticks in their mind, of what your… Read more »
Effective branding of your company is holding true to the core values of what you are passionate about, the values you stand for, and what makes you unique from others in the marketplace. Showing this across all advertising platforms consistently will build your brand in a strong way.
When people recognize your brand as yours. This does not necessarily mean they prefer your brand, attach a high value to it, or associate any… Read more »
Time to Evaluate Your Business?
Where do you feel you stand in the marketplace as a viable brand with the services and products you offer? Do your customers understand and see value of working with your company? Your branding should reflect your vision and passion of your company. If your business is doing well, have you seen areas where you could improve your efforts in your brand awareness to attract more business? A periodic review… Read more »
Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice. Below are some of the benefits of a professionally designed logo and identity system: (more…)