Creating the Right Trade Show Experience

When you think of trade shows you attended, which ones were the most valuable and why? It might be because you were drawn into the booth by the attractive design, signage leading you to the booth, and/or advance publicity. Part of that positive experience may include the personnel manning the booth who engaged you while you were there. You probably remember the booth because of the follow up after the show. On the other… Read more »


Generate More Leads by Promoting Your Trade Booth

“After a while, they all just blurred together.” These were the words I heard from a prospective client when I asked him what he thought of a recent trade show he attended. Hopefully, you won’t ever hear that from your client if you ask about your booth. How does your company not become a blur and just blend in with all the other booths? Part of this answer lies in the pre-show marketing.  

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How to Achieve Results with Landing Pages

For business success, we know that a website needs to be uniquely branded. We easily recognize brands and some of those elements. Not as well-known are two website elements; the difference between home pages and landing pages. What is the difference? And why is it important to have effective home and landing pages? Before we answer that question, let’s define what they are.

Home Page

A home page is what viewers see when they first… Read more »


Measuring the Value of Your Company’s Branding

Pretend you’re the CMO of “Big Company X” and over the last several weeks you and your marketing team have worked overtime to prepare the marketing plan and strategy for the next fiscal year. Then the day comes for you to present your plan to your fellow C-suite executives. You pour over the details of the marketing plan with enthusiasm, communicating what you think is the need for marketing dollars to be spent in this… Read more »


Creating a Marketing Plan

No business owner ever decided one day, without any forethought or planning to open their business in hopes that it would succeed. Or if they did, the likelihood of its success would be very slim. Business owners know that it takes months, sometimes years of planning before opening a business. Key to your business success revolves around one word, marketing, and how this breaks down into setting marketing goals and communications strategies, a marketing budget… Read more »


Why Businesses Need Strong Logos as a Piece of Their Marketing Strategies

As a small business owner, whether you’re an expert marketer or someone who dabbles in it, you know the importance of appropriately branding and marketing your business. The branding and marketing mix includes the subject of this blog (logo design), along with what we have covered in previous blogs; website branding, having your brand consistently represented on social media, and branding that goes beyond your logo. To zero in on… Read more »


How Graphics Contribute to Your Brand Visibility

Best-selling, branding and marketing expert, and author, Martin Lindstrom, once communicated the importance of having a smashable brand. This term dates back to 1915 when the Coca-Cola Company asked designers to design a bottle that consumers would still recognize even if you threw it on the ground and broke it into many pieces. Equipped with the proper graphics, this bottle is still a signature item promoting their brand today. Graphics play a huge part in… Read more »


Creating Connections with Personas

Marketing can be very complex. The thought process of getting the right message to the right person at the right time on the right medium can be overwhelming. This complexity grows when you think about tailoring your marketing efforts to specific individuals, known as personas. If you are overwhelmed with adding yet another piece to the marketing puzzle, don’t be. Developing and implementing the basics of personas into your marketing efforts is quite simple.  … Read more »


Website Branding: First Impressions Count

In a business or personal setting, we all strive to make good first impressions. This is followed by lasting ones that we hope will develop into long-term business or personal relationships.A recent study indicated that it takes only one-tenth of a second to form first impressions about a person. Websites are perhaps judged even more quickly. To immediately catch the eyes of someone browsing your website, Serff Creative Group recommends the following:

Branding, Graphics… Read more »


Tradeshow Marketing and Branding

Stand out in the crowd before, during and after

  A routine business development effort is participation in tradeshows where many small businesses use this tactic to generate prospects. One positive side of the tradeshow equation is that it can be a terrific way to give your brand and business the exposure it needs. On the other side of the equation, tradeshows can be very expensive! With the understanding that you have… Read more »