Creating a Marketing Plan

No business owner ever decided one day, without any forethought or planning to open their business in hopes that it would succeed. Or if they did, the likelihood of its success would be very slim. Business owners know that it takes months, sometimes years of planning before opening a business. Key to your business success revolves around one word, marketing, and how this breaks down into setting marketing goals and communications strategies, a marketing budget… Read more »

Why Businesses Need Strong Logos as a Piece of Their Marketing Strategies

As a small business owner, whether you’re an expert marketer or someone who dabbles in it, you know the importance of appropriately branding and marketing your business. The branding and marketing mix includes the subject of this blog (logo design), along with what we have covered in previous blogs; website branding, having your brand consistently represented on social media, and branding that goes beyond your logo. To zero in on… Read more »

How Graphics Contribute to Your Brand Visibility

Best-selling, branding and marketing expert, and author, Martin Lindstrom, once communicated the importance of having a smashable brand. This term dates back to 1915 when the Coca-Cola Company asked designers to design a bottle that consumers would still recognize even if you threw it on the ground and broke it into many pieces. Equipped with the proper graphics, this bottle is still a signature item promoting their brand today. Graphics play a huge part in… Read more »

Creating Connections with Personas

Marketing can be very complex. The thought process of getting the right message to the right person at the right time on the right medium can be overwhelming. This complexity grows when you think about tailoring your marketing efforts to specific individuals, known as personas. If you are overwhelmed with adding yet another piece to the marketing puzzle, don’t be. Developing and implementing the basics of personas into your marketing efforts is quite simple.  … Read more »

Website Branding: First Impressions Count

In a business or personal setting, we all strive to make good first impressions. This is followed by lasting ones that we hope will develop into long-term business or personal relationships.A recent study indicated that it takes only one-tenth of a second to form first impressions about a person. Websites are perhaps judged even more quickly. To immediately catch the eyes of someone browsing your website, Serff Creative Group recommends the following:

Branding, Graphics… Read more »

Tradeshow Marketing and Branding

Stand out in the crowd before, during and after

  A routine business development effort is participation in tradeshows where many small businesses use this tactic to generate prospects. One positive side of the tradeshow equation is that it can be a terrific way to give your brand and business the exposure it needs. On the other side of the equation, tradeshows can be very expensive! With the understanding that you have… Read more »

Creating and Maintaining Brand Consistency on Social Media

At some point, we’ve probably all seen one or more variations of the marketing pie-chart. It is a perfectly rounded image with your customer at the center. Representing various pieces of the pie are the marketing channels with social media being one of them. This pie-chart image is designed to convey brand consistency across all channels. This insures that your customers will have a similar brand experience regardless of the channel that reaches him or her. The social… Read more »

Workshop: Branding Your Business Through Content Marketing

Join Us May 18, 2017 from 9:30 am – 12:45 pm

  A NEW workshop series to help grow your business from AME and Serff Creative Group, Inc. Join us for a morning workshop to help you understand and develop your content marketing plan for YOUR business. You will examine the many aspects of how brand consistency, multichannel marketing, and strategic planning in your business will help increase the success of your… Read more »

The Value of Multichannel Marketing

Are you using Multichannel Marketing to get results for success?


Multichannel Marketing in a Nutshell

In the maze of marketing terms and channels, it is easy to get lost in the many possible options to appropriately and strategically market your brand. Yet actionable steps are necessary to effectively do so, and in this case, using the available multiple marketing channels. In this brief article, we’ll look at what multichannel marketing is, a good example… Read more »

Branding Goes Beyond Your Logo

What helps the general public identify the distinctive products or services of a company? A logo can help establish the initial impression of what catches a customer’s eyes. Yet, it’s not just a logo or about your company’s identity. Your brand must convey the true nature of who you are through many aspects of the company by your brand awareness. Branding is what people think of first that sticks in their mind, of what your… Read more »