FPA Experience 2013 | | Serff Creative Group, Denver, CO

FPA Experience 2013

Financial Planning Association
Annual Conference Event in Orlando, FL

CHALLENGE

Financial Planning Association® (FPA®) was introducing a new annual event being held for their members who are also an important part of the global financial community. They wanted to brand the event “Transform Your World” and create more of a global community feel that would drive their members to the website and generate excitement.

We worked closely with our copywriter, web developer (Wonderstruk Media) and FPA’s in-house marketing team to bring the conference to life.

RESULT

The overall feel of the campaign was very clean and open, though color played an important role of the branding process. Circles and icons drive the viewer through the site for easy navigation.

OUR TEAM’S CONTRIBUTION

  • Brand development, event specific
  • Trade publication ads
  • Website creative
  • Tradeshow creative and development

 

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